TFL Vsebine / Revija SIR*IUS

Valuer – between lie and the truth

Sobivanje ocenjevalca vrednosti z lažjo in resnico v njegovem profesionalnem življenju najlažje pojasnimo s citatom Slavoja Žižka: "Ni vprašanje, kako se z resnico znebiti laži, temveč kako izbrati pravo laž, da predstavimo stvari bolj jasne." Ne srečujemo se zgolj z lažjo in resnico na dveh polih, temveč večinoma z delno lažjo ali delno resnico, kadar nam želijo predstaviti stvari samo navidezno jasneje oziroma bolj zamegljene. To posebej velja za ocenjevalce vrednosti, ki so zavezani neodvisnemu in strokovnemu delovanju, hkrati pa izpostavljeni pritiskom naročnikov, bank, kupcev, prodajalcev in ostalih, neposredno povezanih z višino ocenjene vrednosti. Ocenjevanje vrednosti je stroka, kjer sta vselej prisotna subjektivnost in osebni pogled ocenjevalca do projekta ocenjevanja (angl. best professional judgment). Namen članka je osvetliti laž z nekaterimi osnovnimi opredelitvami ter predstaviti nekatere metode ugotavljanja zavajanja kot pomoč ocenjevalcu. Je poročevalec lastnega dela, presojevalec dela kolegov (Slovenski poslovnofinančni standard 7 (SPS 7)), pogajalec, svetovalec itd., zato je zanj razumevanje teh konceptov koristno. Poudarek je na znanstveni analizi izjave (angl. Scientific Content Analysis), ki je kakor v varnostnih službah uporabna tudi v gospodarstvu. Je pa nujno treba vse te metode umestiti v širši kontekst človeškega vedenja, saj sta laž in resnica le dve strani istega kovanca.

Valuer's professional cohabitation with lie and truth is probably most prominently explained with a quote by Slavoj Žižek: "The ultimate question is not how to get rid of lies, but which lie to choose in order to make things more clear." Today’s world does not consist of mere binary situations where two poles, true or false, are to be encountered. The majority quotidian consist of partial lies, omitted truths etc, which people use to influence our perception of reality, wherein presented state of affairs may appear as either hazy or clarified. This article explores the meaning of a lie through some basic definitions, along with presenting various methods and certain modern tools of how deception can be detected. By getting acquainted with these topics, the informed valuer can perform successfully. Although not all methods of detecting the deception are directly applicable, a knowledgeable valuer can still be in advantage in pursuit of the truth. Main focus of the article is on Scientific Content Analysis which world’s biggest security and law enforcement agencies are using when dealing with ambiguous situations. The method is also applicable in private sector and business for various purposes. However, it is important to emphasize that all methods of detecting the deception must be put into a wider context of understanding human behaviour wherein a lie and the truth are two sides of the same coin.