TFL Vsebine / Revija Poslovodno računovodstvo

Avtor obravnava poslanstvo podjetja z vidika družbene odgovornosti. Poudari temeljne razsežnosti in pomembnost izjave o poslanstvu. Posebej prikaže povezanost poslanstva in vizije podjetja. Ugotavlja, da poslanstvo pomeni nudenje koristi, kar za podjetje pomeni ustvarjanje dodane vrednosti in povečevanje blaginje družbe. Pri tem opredeli tudi poslanstvo posameznika, saj posamezniki odločajo o poslovanju podjetja. Zaključi, da je poslanstvo z vidika družbene odgovornosti nadrejeno viziji podjetja, ki opredeljuje cilje v okviru izvajanja poslanstva.

The author deals with the mission of the company in terms of social responsibility. He emphasizes the fundamental dimensions and the importance of the statement of the mission. He particularly shows the connection between the mission and vision of the company. It is noted that the mission means providing benefits, which means creating value added and increasing the well -being of society. In doing so, it is also defined the mission of the individual person, as individuals decide on the business of the company. He concludes that, in terms of social responsibility, the mission is a superior to the vision of a company that defines only the goals within the framework of the implementation of the mission.