TFL Vsebine / Zbornik znanstvenih razprav

Članek obravnava konkurenčnopravne probleme predatorskih cen skozi optiko definiranja temeljnih kriterijev za presojo, problematike cen, tudi tistih, ki so povezane s predatorstvom (penetracijske, posnete, vrednostne, prodaja pod stroški zaradi povečanja druge prodaje, psihološke, cenovno vodstvo, tenderske, razpisne, diskriminatorne, subvencionirane ipd.), in stroškov (skupni, povprečni skupni, vstopni, fiksni, variabilni, potopljeni, mejni, kratkoročni mejni, povprečni variabilni, povprečni skupni, prirastni, dolgoročni prirastni, izogibni, povprečni izogibni, dolgoročni, primarni, neodvisni stroški), ekonomske analize ter razvoja doktrine. Obravnavani so koncepti in zlasti razvoj doktrine v praksi prek odločb v zadevah Standard Oil (1911), Matsushita in Zenith Radio (1986), AKZO (1986), Brooke Group v. Brown & Williamson Tobacco (1993), Compagnie Maritime Belge (1996) in v sagi France Telecom (2003–2009). Analizirana sta tudi poglavitna doktrinarna modela (Chicaška šola, Areeda-Turnerjeva doktrina). Članek analizira korake za presojo predatorstva in razlike med presojo v ZDA in v institucijah EU ter ugotavlja, da razlike ostajajo.

Article addresses the problems of pricing predation through the definition of predation and through the main criteria for assessing the issue of prices, including those related to predatory practices (penetration, skimming, sales below cost due to the increase in other sales, psychological, cost management, tender, discrimination, cross-subsidizing, etc.) and the costs (total, average total, entry, fixed, variable, submerged, marginal, short-term marginal, average variable, average total, incremental, long-term incremental, avoidable, average avoidable, long-term, primary, independent) economic analysis and the development of doctrine. It works out the concepts and the doctrine developments within the analysis of case law in Standard Oil (1911), Matsushita and Zenith Radio (1986), AKZO (1986), Brooke Group v. Brown & Williamson Tobacco (1993), Compagnie Maritime Belge (1996) and the France Telecom saga (2003–2009). Main doctrinal models are dealt with, as well (the Chicago School approach, Areeda-Turner doctrine). The article analyzes the steps for assessing of predatory practices and points out that approach in the U. S. and in the EU institutions in future will continue to be more than slightly different.